100 Favorite Films

These are our 100 favorite ad films. Not the best. No ranking. Just the ones we love. Or the ones we remembered, which, in itself, says a lot. There’s no order here. We couldn’t agree on one. This list will evolve. Ads will come and go. Depending on the industry, our taste, and our motivation to keep it updated.

 curated by Bogino & Peronne

Nike - Find Your Greatness : Jogger - Wieden+Kennedy Portland

Boag's Draught - From The Pure Waters Of Tasmania - Publicis Mojo

Canal+ - L’ours - BETC

New York Times - Life Needs Truth - Droga5

Volkswagen Polo - Protection - BMP DDB

Volvo Trucks - The Epic Split - Forsman & Bodenfors

Southern Comfort - Whatevers Comfortable - Wieden+Kennedy New York

Stella Artois - Ice Skating Priests -  Lowe London 

The Independent - Litany - Lowe London

Air France - L'Envol - BETC

Nike - Nothing Beats a Londoner - Wieden + Kennedy London

Volkswagen Beetle - Snow Plough - DDB New York

Under Armour - Rule Yourself - Droga5

13ème Rue - Biathlon - BETC

Smart - Offroad - BBDO Germany

Levi's 501 - Drugstore - BBH

Adidas - José+10 - 180 Amsterdam

Epuron - Mr.W - Nordpol Hamburg

l’Equipe - Chambre - DDB Paris

Peugeot - The Sculptor - Euro RSCG  

Nike Skateboarding - Joggers - Goodby Silverstein

Hansaplast - Maman - TBWA Paris

Peugeot - Toys - BETC

John Lewis - Tiny Dancer - adam&eve DDB

Buenos Aires Independent Film Festival - Tom Sellecks - La comunidad

Visit Oslo - Is it even a city? - NewsLab AS

Lacoste - The Big Leap - BETC

Audi - Clowns - BBH London

Orange - Les mots - Publicis Conseil

The Guardian - Three little Pigs - BBH London

Nike - Park Life - Simons Palmer Denton Clemmow & Johnson

John Lewis - Monty The Penguin - DDB

BGH Air Conditioners - Dads in Briefs - Del Campo Nazca Saatchi & Saatchi 

Philips - Carousel - Tribal DDB

John West Salmon - Bear - Leo Burnett

Fruit By The Foot - Replacement - Saatchi & Saatchi

Rexona - Stunt City - Lowe London

Snickers - Divas - BBDO New York

Skittles - Touch - TBWAChiatDay

PlayStation - Double Life - TBWA / Simons Palmer

Heineken - The Match - Wieden + Kennedy Amsterdam 

Nike - You Can't Stop Us - Wieden + Kennedy Portland

Luminou - Compresseur - Enjoy Scher Lafarge

Guinness - Horses & Surfers - Abbott Mead Vickers

Fox Sports - Beware of things made in October - TBWAChiatDay

Squarespace - The Singularity - Squarespace

Monster - Opportunity Roars - KBS New York

Renault Clio - Fisherman - Publicis Conseil

Jeep - AntiManifesto - Arnold Worldwide / Boston

Harvey Nichols - Shoplifters - adam&eveDDB

Johnnie Walker - The Man Who Walked Around The World - BBH London

DollarShaveClub.com - Our Blades Are F***ing Great - Paulilu

Nike - Write The Future - Wieden + Kennedy

Honda - The Cog - Wieden + Kennedy

Hennessy - The Piccards - Droga5

Klarna - Smooth (The Fish) - Nord DDB STO

Playstation 2 - Golfers VS. Pornstars - adam&eve\TBWA

Guinness - noitulovE - Abbott Mead Vickers

Got Milk - Aaron Burr - Goodby Silverstein

Sony Bravia - Balls - Fallon

Carlton Draught - Big Ad - George Patterson and Partners of Melbourne

Heineken - Entrance - Wieden + Kennedy Amsterdam

Metro Trains Melbourne - Dumb Ways to Die - McCann Melbourne

Canal+ - The Closet - BETC

Xbox 360 - Standoff - McCann Erickson

SickKids - All In - Cossette

Dos Equis - Most interesting man in the world - Euro RSCG Worldwide

Direct TV - Get Rid of Cable - Grey

Miller High Life - One Second Ads - Saatchi & Saatchi NY

Xbox - Life is short -  BBH London

Tag Heuer - In theory - CLM BBDO Paris

Old Spice - The man you could smell like - Wieden+Kennedy

Playstation 2 - Mountain - TBWA

P&G - Thank You Mama - Wieden + Kennedy

Canal Digital Norway - Most Fertile Woman in the World - TRY

The Guardian - Points of view - BMP Davidson Pearce

Citroën - Le Porte Avion - RSCG

Schweppes - Subliminal - Ammirati & Puris

Adidas - Unstoppable - TBWAChiatDay

Renault - Get uppa - Agulla & Baccetti

Canal+ - La Marche de l'Empereur - BETC

Land Rover - Swords - Y&R New York

Loto - Françoise - DDB Paris

Bud Light - Swear Jar - DDB Chicago

H2Oh! - Braids - BBDO

Scrabble - Love Story - Lola Madrid 

De Morgen - Cocaine - Duval Guillaume

Nike - Tag - Wieden + Kennedy

Bruxelles mobilité - Déjouez les pronostics - Mortierbrigade

Donate Life - Coleman Sweeney - The Martin Agency

  Audi - T-rex - Razorfish

Crest - Bulldozer - Saatchi & Saatchi

Agence de la biomédecine - The Man Who Died the Most - DDB

YDA - Born to create drama - TBWA Helsinki 

Volkswagen - Lamp Post - DDB

Jose Cuervo - Tomorrow is Overrated - CP+B

ANLH - Asshole - Leo Burnett

Chrysler - Detroit - Wieden + Kennedy

Geico - Hump Day - The Martin Agency

Car One - Blueberries - Leo Burnett Buenos Aires