100 Favorite Activations

These are our 100 favorite activations. Not the best. No ranking. Just the ones we love. Or the ones we remembered, which, in itself, says a lot. There’s no order here. We couldn’t agree on one. This list will evolve. Activations will come and go. Depending on the industry, our taste, and our motivation to keep it updated.

 curated by Bogino & Peronne

Burger King - Stevenage Challenge - David 

Rom - American Rom! - McCann Erickson Bucharest

Penny - Price Packs - ServicePlan

Exit - Nazis Against Nazis - GGH Lowe Hamburg

Transport Accident Commission - Meet Graham - Clemenger BBDO

Dove - Real Beauty Sketches - Ogilvy Brazil

Change The Ref - The Lost Class - Leo Burnett Chicago

Bing - Decode Jay-Z - Droga5

Tecate - Gulf of Mexico - Le Pub Mexico

Coors Light - Chillboards - DDB

IKEA - Cook This Page - Leo Burnett Toronto

Black & Abroad - Go Back to Africa - FCB/SIX 

Clash of Clans - Clash from the Past - Wieden + Kennedy

Schäferei Stücke - Rainbow Wool - ServicePlan

Cheetos - Cheetos Museum - Goodby Silverstein & Partners

Burger King - The Moldy Whopper - David 

Cadbury - Pre Joy - Ogilvy

Gool - The Neymarless Sponsorship - BBDO

The Female Company - The Tampon Book - Scholz & Friends Berlin

Intermarché - Inglorious Fruits and Vegetables - Marcel

Heinz - It Has To Be Heinz - Wieden + Kennedy

Stella Artois - The Artois Probability - GUT

Souvenirs de Paris - Centre Pompidou - Marcel

Visit Faroe Islands & Atlantic Airways - Google Sheep View - Liquidminds

WWF - The Ant Rally - BBDO Germany 

Red Bull - Stratos - Red Bull

Lacoste - Save Our Species - BETC

Tony Hawk - ScratchBoards - David  

Brothers In Arms - Bank Job - FCB

Matilda Bay - Rejected Ales - Brogen Averill

Cadbury - Made To Share - VCCP London

The Swedish Tourist Association - The Swedish Number - INGO

Orange - WoMen's Football - Marcel

Burger king - Google Home of the Whopper - David 

DHL - Trojan Mailing - JvM NECKAR

Beldent - Almost identical - Del Campo Saatchi & Saatchi

Diesel - DEISEL, Go With The Fake - Publicis

Pedidos Ya - World Cup Delivery - Ogilvy

Volkswagen - Inside Jobs - DDB

Coors Light - Coors Lights Out - Rethink Canada

Spotify - Spreadbeats - FCB

Consul - Clean Sponsorship - DM9

Microsoft - Changing the Game - McCann

Carrefour - Black Supermarket - Marcel

Geico - Unskippable - The Martin Agency

Grupo Estratégico PAE - Morning After Island - Ogilvy

Skittles - Exclusive the Rainbow - DDB Chicago

Penguin Random House - The Portuguese (Re)Constitution - FCB Lisboa

Harvey Nichols - Sorry, I Spent It On Myself - adam&eveDDB

RSF - The Uncensored Library - DDB Berlin

TNT - Push to Add Drama - Duval Guillaume

Oreo - Oreocodes - VML

Poker - Imagine with Petacos - DDB

Carlsberg - Put your friends to the test - Duval Guillaume

Heinz - Ketchup Fraud - Rethink 

Michelob ULTRA - McEnroe vs McEnroe - FCB

FELGBT - Hidden Flag - LOLA MullenLowe

Burger King - Whopper Detour - David

Inakadate Village - Rice-Code - Dentsu

AP Thailand - The Unusual Football Field Project - CJ Worx

Twój Weekend - The Last Ever Issue - VML Poland

Xbox Design Lab Originals - The Fanchise Model - McCann

Heineken - Shutter Ads - Publicis

Reclame Aqui - Corruption Detector - Grey

McDonald's - Olympic Curry - DDB Paris

Heineken - 150 Years of Whateverken - LePub

Heinz - Pass The Heinz - David

Macma - Manboobs - David

Milka - Last square - Buzzman

Alliance Française - Pitching French Films to Hollywood - Ogilvy

Marmite - Marmite Gene Project - adam&eveDDB

The Art Institute of Chicago - Van Gogh BnB - Leo Burnett

Xbox - Football Decoded - McCann

Xbox - The Survival Billboard - McCann

IKEA - ThisAbles - McCann

Makro - Life Extending Stickers - Grey 

Shreddies - Diamond Shreddies - Ogilvy

Orangina - Upside Down Can - BETC

Coca-Cola - This Coke is a Fanta - David

Getty Images - Nosferatu - ALMAP BBDO 

REI - OptOutside - Venables Bell & Partners

Gatorade - Replay - TBWAChiatDay

The Speed Camera Lottery - The Fun Theory - DDB

Whirlpool - Care Counts - DigitasLBi

Vahiné - Half Birthday - Grey

Ecuador Ministry of Transit - Blind Trip - Maruri Grey 

Dead Space - Your Mom Hates Dead Space 2 - DraftFCB

Addict Aide - Like my addiction - BETC

DB Breweries - Brewtroleum - Colenso BBDO

Clash Of Clans - Haaland Payback Time - David

Burger King - McWhopper - Y&R NZ

Palau Legacy Project - Palau Pledge - Host/Havas

EA Sports & Apple - FIFA 23 x Ted Lasso - Apple

Tourism Australia - Dundee: The Son of a Legend - Droga5

Volvo - The E.V.A. Initiative - Forsman & Bodenfors 

Indian Railways - Lucky Yatra - FCB India

Change The Ref - The Final Exam - Energy BBDO

Renault - Cars to work - Publicis Conseil

Pink Ponies - john st.

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